We never stop creating. For Superoro, creating is all about transforming:
materials into jewellery items, challenges into achievements, and obstacles into growth opportunities.
To stay true to our nature, we develop new techniques every day, acquire new technologies, and are passionate about elegant and creative designs.
The story of Superoro is an all-Italian story, one made up of challenges taken up and surmounted with perseverance and successes, achieved by turning obstacles into opportunities.
Superoro was created from the creative energy which, starting in the 1950s, saw Italian creativity transform into an unrivalled model of luxury handicraft worldwide.
1983 was a milestone in this story: it was when Rino Rigon and Roberto Matteazzi transformed decades of experience into a company capable of establishing itself in markets where Italian goldsmithing was still unknown.
Right from those early years, we distinguished ourselves worldwide for the quality and design of our jewellery and watches, and for our natural aptitude to give value and attention to all our customers.
We are the continuation of this story. Today, as then, we firmly believe in the central importance of research and the value of people, which is why we look at our successes as mere steps along the path to improvement and why, year after year, we work tirelessly to provide the most innovative solutions in the industry, and to enhance the value of our customers and, with them, our entire team.
It is the engine of our work.
We express creativity in all its aspects:
from design to technological innovation.
We are always open to new ideas and to being at the forefront of experimentation.
The experience we have gained over the years is a heritage that we enhance every day with our commitment to research and innovation.
Our method is simple: we never settle for the first result, but always seek to improve our skills and creations.
Trust is one of the most valuable assets we have. We know how much it is worth and how delicate it is, which is why we are committed to upholding transparency at every step in the production process, and customer support
Bringing innovation and inspiration to the international luxury sector through elegant and modern designs, a continuous search for innovative solutions combined with the best quality and traditional Italian craftsmanship.
We are constantly experimenting with new designs, ideas and techniques. With creativity, experience and empathy, today we are creating the trends of tomorrow.
